• Role: Freelance Media Buyer
• Objective: Scale top-of-funnel brand awareness, increase organic/paid profile traffic, and drive direct customer inquiries (inbox leads) for an SME niche brand.
• The Strategy: Crafted a precise paid amplification and targeting strategy to push content past existing followers and capture cold audiences.

The Results (Month-over-Month Growth):

• Explosive Cold Audience Reach: Generated 289K total views (+109.4%) and reached 67,159 unique viewers (+130%). Crucially, 76.6% of all views came from non-followers, proving the high efficiency of the ad targeting.
• High-Volume Profile Traffic: Successfully funneled viewers into the brand ecosystem, resulting in 6.9K Facebook page visits (+149%).
• Massive Community Engagement: Content interactions doubled to 8.1K (+103.3%), heavily driven by non-followers (+148%). Video/Reels watch time skyrocketed by 428%.
• Lead Generation Pipeline: Successfully pushed top-of-funnel traffic down into the buying funnel, achieving a 105.9% increase in conversations started (25 completely new, qualified chat contacts)