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title: Case Study
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![photo\_2026-06-24 21.05.08](https://www.webstreetdigital.com/hs-fs/hubfs/photo_2026-06-24%2021.05.08.jpeg?width=160&height=160&name=photo_2026-06-24%2021.05.08.jpeg "photo_2026-06-24 21.05.08")

- **Role:** Freelance Media Buyer
- **Objective:** Scale top-of-funnel brand awareness, increase organic/paid profile traffic, and drive direct customer inquiries (inbox leads) for an SME niche brand.
- **The Strategy:** Crafted a precise paid amplification and targeting strategy to push content past existing followers and capture cold audiences.

**The Results (Month-over-Month Growth):**

- **Explosive Cold Audience Reach:** Generated **289K total views (+109.4%)** and reached **67,159 unique viewers (+130%)**. Crucially, **76.6% of all views came from non-followers**, proving the high efficiency of the ad targeting.
- **High-Volume Profile Traffic:** Successfully funneled viewers into the brand ecosystem, resulting in **6.9K Facebook page visits (+149%)**.
- **Massive Community Engagement:** Content interactions doubled to **8.1K (+103.3%)**, heavily driven by non-followers (+148%). Video/Reels watch time skyrocketed by **428%**.
- **Lead Generation Pipeline:** Successfully pushed top-of-funnel traffic down into the buying funnel, achieving a **105.9% increase in conversations started** (25 completely new, qualified chat contacts)

# CASE STUDY FOR GOOD MOOD GALLERY

![Screenshot 2026-07-08 at 03.30.02](https://www.webstreetdigital.com/hs-fs/hubfs/Screenshot%202026-07-08%20at%2003.30.02.png?width=2000&height=1658&name=Screenshot%202026-07-08%20at%2003.30.02.png "Screenshot 2026-07-08 at 03.30.02")

# Some of our media buying results in other fields

![Screenshot 2026-07-08 at 03.59.01](https://246198339.fs1.hubspotusercontent-na2.net/hub/246198339/hubfs/Screenshot%202026-07-08%20at%2003.59.01.png?width=1200&length=1200&name=Screenshot%202026-07-08%20at%2003.59.01.png)

![Screenshot 2026-07-08 at 03.58.24](https://246198339.fs1.hubspotusercontent-na2.net/hub/246198339/hubfs/Screenshot%202026-07-08%20at%2003.58.24.png?width=1200&length=1200&name=Screenshot%202026-07-08%20at%2003.58.24.png)

![Screenshot 2026-07-08 at 03.59.46](https://246198339.fs1.hubspotusercontent-na2.net/hub/246198339/hubfs/Screenshot%202026-07-08%20at%2003.59.46.png?width=1200&length=1200&name=Screenshot%202026-07-08%20at%2003.59.46.png)

![Screenshot 2026-07-08 at 04.00.51](https://246198339.fs1.hubspotusercontent-na2.net/hub/246198339/hubfs/Screenshot%202026-07-08%20at%2004.00.51.png?width=1200&length=1200&name=Screenshot%202026-07-08%20at%2004.00.51.png)

![Screenshot 2026-07-08 at 04.04.12](https://246198339.fs1.hubspotusercontent-na2.net/hub/246198339/hubfs/Screenshot%202026-07-08%20at%2004.04.12.png?width=1200&length=1200&name=Screenshot%202026-07-08%20at%2004.04.12.png)

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